Lluís Bassat Coen

Interview with Lluís Bassat i Coen (Barcelona, 1941), advertising.

Founder of the Bassat & Asociados agency in 1975 (nowadays, Ogilvy & Mather).

He coincided in the school stage at Escoles Virtèlia with Pasqual Maragall, among others.

Between 1987 and 1995, he was advisor for advertising, communication and image of the Presidency of the Generalitat de Catalunya (when the institutional campaign "We are 6 million").

He was candidate to the presidential elections of Futbol Club Barcelona in the years 2000 and 2003, without winning them. As president of Ovídeo-Bassat-Sport, he was one of the organizers of the opening and closing ceremonies of the 1992 Summer Olympics in Barcelona.

Interviewer: Josep Maria Muñoz
Duration: 34:01 min
Date: 17th July 2017
Place: Library Sant Gervasi-Joan Maragall
Production: Benecé Produccions
Language: catalan

Interview with Lluís Bassat Coen of the Program Llegat Pasqual Maragall is subjected to a Creative Commons Attribution-Non Comercial 4.0 International license.


Collection of oral testimonies of people who have shared in different ways, parts of Pasqual Maragall's career.

This collection will be progressively expanded by incorporating new witnesses on a regular basis. The aim is to achieve a varied and complete vision of Catalan society at the end of the 20th century and the beginning of the 21st century with the figure of Pasqual Maragall as a point of reference.

The interviews are recorded with audiovisual media, and have been carried out by José María Muñoz, director of L'Avenç. The versions available online are abbreviated versions. Whole interviews can be consulted for research purposes in the Maragall Archive by contacting the Foundation.